Interactive content is designed material that requires active engagement from target customers. By creating these innovative experiences that combine technology, content, and design, businesses and influencers will find that they are maximizing their SEO potential and setting themselves up to achieve increases in site traffic, engagement, return visits, dwell time, and conversions.
As a result of the new API’s limitation of 30 unique hashtags per seven-day period, marketers will be nudged to tap into their creative capacity to devise strategies that are oriented toward quality rather than quantity. Shifting creative efforts to using fewer, more relevant hashtags can lead to a more focused, more sophisticated content strategy that ends up attracting and retaining a greater number of followers than before. This is great news for the Vessel community. With the release of our latest feature, InstaSearch, and restrictions on hashtag usage for IGs creative and business users, Vessel publishers will spend less time searching for quality content and more time perfecting their user experience.