Welcome, we hope everyone had a great month! Here's the July Update:
Good progress is being made on photo/video acquisition and map integration. These three interfaces are critical to our UX, so ensuring they function seamlessly together will be a top priority in August.
Google Analytics is being implemented into the core application. Google Analytics is a powerful framework that will allow us to track and analyze key metrics relating to app usage (e.g., average session length, average session interval, retention rate, conversion rate, and much more). It will be fully implemented by the end of this month.
Our networking packets have been formalized. The application and server-side development teams are now working closely together to implement full online connectivity.
Work has begun on the infrastructure for our B2B analytics server. This server will allow us to capture, sort, and deliver valuable data to our restaurant partners.
Overall, server-side development is slightly behind schedule. But we're kicking it into high gear, and we're confident we'll be back on schedule by the end of August.
Internal Administration Site
This month, our intern, Molly, is traveling to Austin, Texas to meet the development team and begin working on our internal administration site.
We've made one stand-out addition, and a few minor changes, to the WutzGood branding. Say, "hello," to the WutzGood app icon:
The astronaut helmet is our Twitter bird or Snapchat ghost. We've nicknamed him, "Wizgod". He's an explorer, determined to voyage to and view every restaurant in the world and then some.
The design is fearless, evocative, and aspiring. The color palette (black, white, and cyan) is stunning, timeless, and versatile. In sum, our icon is clean.
To harmonize with the icon's helmet trim, we've also made some changes to the "Wutz" lettering, adjusting the kerning and decreasing the weight of the font.
To recap, two prior-filed pending applications ("WhatsGood" and "What's Good") were cited by the USPTO Examining Attorney as posing potential likelihood-of-confusion issues for our application.
There's been some news: the "WhatsGood" application has been abandoned because the applicant failed to file a timely response to the opposition by WhatsApp Inc. This means it's no longer an issue for us. One down, one to go.
As an aside, we were able to review WhatsApp Inc.'s arguments in opposition. In our opinion, WhatApp Inc. had a weak argument and likely would have lost a substantive ruling. Moreover, their main arguments are not applicable to "WutzGood", making it unlikely that they'll oppose our application.
In August, we're filing an Office Action Response ("OAR") that argues there is no likelihood-of-confusion between "What's Good" and "WutzGood". Our argument is based on three factors:
(1) the dissimilarity of the marks;
(2) the dissimilarity of the goods; and
(3) the weakness of the "What's Good" mark.
After we file the OAR, the Examining Attorney will then have two months to decide. If he agrees with us, then our application will be published for opposition and our chances of registration will be very good. If he disagrees with us, then our chances become dependent on the outcome of the "What's Good" application. At that point, after reassessing the legal landscape, we may need to seriously consider rebranding. With that possibility in mind, we've begun drafting a list of backup names to make any potential transition as seamless as possible.
An incubator supports startups and provides infrastructure and an environment that is conducive to developing ideas during the early stages; e.g., the MVP stage. An accelerator helps accelerate a startup's growth and usually looks for companies that have initial traction and a team in place. We've applied to both types of programs because in the coming months we'll be transitioning between those stages of growth.
These programs offer numerous benefits, including:
- Learning: We'll be paired with mentors that have extensive experience in and knowledge of the tech startup industry who can provide us hands-on guidance. We'll also be able to learn from some of tech's brightest minds by attending and participating in the many lectures and workshops that these programs offer.
- Networking: The programs' directors, mentors, guests, and other participants will be able to connect us with leaders in the tech and restaurant industries who will be invaluable to our growth.
- Credibility: By graduating from a respected program, we'll add value to our brand and organization that will assist us in forming and developing long-term strategic partnerships.
- Capital Access: Some of the programs directly provide capital, while others will introduce us to their networks of angel investors and venture capital firms.
These programs also provide a great opportunity to bring the WutzGood team together! As we move toward usability testing, beta testing, and then launching, it is becoming increasingly important that our team all be under one roof.
So, why Austin? Besides our development team already being located there, Austin a.k.a. "Silicon Hills" offers numerous advantages, including:
- ranking as the 3rd best city to grow and launch a business. (Source).
- ranking in the upper echelon with respect to high-growth industries, including the computer software and service industry. (Source).
- ranking as the 2nd most popular city for millennials, our target demographic. (Source).
- hosting the headquarters or regional offices of major tech companies, such as: Amazon, Apple, Cisco, eBay, Google, IBM, Intel, Oracle, Paypal, Texas Instruments, and Dell. (Source).
- having a vibrant restaurant and bar scene, with Austin's downtown entertainment district hosting the most bars of any zip code in the United States. (Source).
- hosting annual cultural events, such as the Austin City Limits Music Festival and SXSW, that attract early adopters from around the country and the world. (Source).
- being the testing ground for innovative ideas and hosting "innovation centers" for major companies, such as Apple, Samsung, GM, Visa, The Home Depot, Nike, Foursquare, and Twitter. (Source).
These attributes make Austin the ideal test market and beachhead for WutzGood and the best location to centralize the WutzGood team.