Social Video, and Its Place in Your Restaurant’s Marketing Strategy
Over the past few years, video has become an increasingly bigger part of our everyday lives. It has become a medium that has grown beyond the television screen; it now exists on all modes of communication, entertainment, and advertising.
As video’s prominence rises, so does its ease of use. Everybody has the ability to record, edit, and publish videos. This is most evident in social media. Every top platform is constantly finding ways to make it easier for one to upload, view, and share videos. For these reasons, the importance of video marketing has never been greater. It has been a way for several small restaurants to launch successful marketing campaigns.
Just to give you an idea of how powerful of a medium it is, video increases brand awareness by 170% and brand favorability by 500%. Video has begun to replace written word, and it would benefit you to utilize it when marketing your restaurant.
Video will engage your customers. As a perfect example of showing rather than telling, you can use video to show your customers what you are offering them. You can show them the preparation of your menu items, the appearance and ambiance of your venue, and your staff hard at work to make sure your guests are enjoying themselves. Better still, reviews that your customers themselves can share in a video format will prove infinitely better than a written one. Websites and apps like Yelp and Urbanspoon serve their purpose decently as written review platforms. However, encouraging your customers to post a video review will enable them to literally share their experiences of your restaurant. When potential customers see a video of your restaurant recorded and posted to WutzGood by your patrons, they are seeing a real and objective representation of your restaurant, not just a block of text describing it. And to further support this, video quickly conveys rich content.
Simply put: reading takes much longer than watching. One of the greatest aspects of visual content is its ability to condense content. Visual aesthetics combined with audio allows the information you are sharing to be delivered several times as fast. In deciding whether or not to come to your restaurant, a potential customer may have to read several paragraphs aggregated on sites like Yelp and Zagat. However, if your customers are posting videos of your restaurant on WutzGood, someone viewing those videos can get a first-hand experience of what those paragraphs can only attempt to describe; and they can experience it instantly. And not only does video make information easier to consume, it makes it easier to create and share as well.
Video enables convenient and accessible production. As we touched upon earlier, it has become easy to create and share a video. All it takes is hitting record on your smartphone. How long does it take one of your customers to write a review on Yelp? If it is a halfway decent one that does any justice to the business that you have worked hard to build, it might take them some time. However, if you were to encourage them to share a video instead, they would be able to record a video of your restaurant as well as the food you are serving and post it to WutzGood in mere moments. Because it is so simple and quick, it will give your restaurant more exposure than any written review platform ever could.
Video is the medium of the future; there is no denying it. Although text, photos, and infographics each have their place, people will always be drawn to video. It is the most engaging, concise, and immersive way to convey information to your audience. If you want to reach out to the world, all you need is video.